Jun 6, 2019

Campaign asks Manitoba motorists to help protect worker safety

‘Looking out for each other is key to improving the overall safety landscape in our province’

Manitoba’s Safe Roads campaign, launched mid-May, is serving as a reminder to drivers to reduce their speed around construction zones.

"The risk of injury rises exponentially in the spring and summer season, as road construction projects get underway throughout Manitoba," said Ron Schuler, minister of infrastructure. "However, these injuries are avoidable. All drivers need to remember that those working on and around our roadways deserve a safe and healthy workplace, just as all workers do."

“Slow Down. We Work Where You Drive” is the theme of the Safe Roads campaign, which aims to increase awareness through social media, radio spots and billboards that feature construction workers and emergency responders.

Jamie Hall, COO of Safe Work Manitoba, said the annual Safe Roads campaign plays a critical role in the overall effort to reduce the number of workplace injuries and illnesses in Manitoba.

"For those who make their living on and around our roadways, suffering an injury is an ever-present threat. These workers face risks that the majority of us do not," said Hall. "As motorists, we can all play a role in reducing these risks by driving more slowly and more cautiously when we find ourselves in construction zones and other situations where these workers are present. Looking out for each other is key to improving the overall safety landscape in our province.”